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Privacy Policy

Last updated and effective as of May 7, 2026

This Privacy Policy describes how Broadway Direct collects, uses, and discloses personal information about you and your data privacy rights, as the controller of your information. Personal information is sometimes also referred to as personal data, personally identifiable information or other like terms that mean any information that directly or indirectly identifies you or is reasonably capable of being associated with you or your household. This Privacy Policy applies to personal information we collect online and offline, such as when you visit our websites, use our mobile or telephone services, enter into contests or sweepstakes, participate in surveys, sign up for newsletters, purchase tickets or engage in other transactions in person or by postal or electronic mail, comment on articles or use our public forums, conduct business dealings with us, or otherwise contact or interact with us (collectively, our “Services”). We also describe in this Privacy Policy our handling of “sensitive” personal information or data, which are subject to additional protections under applicable data privacy laws.

We may provide different or additional notices of our privacy practices with respect to other personal information collection practices not within the scope of this Privacy Policy, in which case this Privacy Policy will not apply.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. We may also provide you with an additional notice (such as by adding a statement to the Services or sending you a notification), in connection with making material changes to this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

If you have trouble accessing this Privacy Policy because of a disability, you can contact us at [email protected] to receive it in an alternative format.

Contents

  1. Notice at Collection
  2. Advertising and Analytics
  3. Transfer of Information to the United States and Other Countries
  4. Your Choices
  5. Children
  6. Disclosures for Individuals in the United States
  7. Disclosures for Individuals in Europe
  8. Contact Us

I.   NOTICE AT COLLECTION

This Notice at Collection describes how we collect, use, and disclose personal information.

A.   Collection of Personal Information

    1. Personal Information You Provide to Us

We collect personal information you provide directly to us when you engage our Services. The types of personal information that we may collect directly from you include the following:

  • Contact Information and Other Personal Identifiers: We collect certain identifiers and contact information from you, such as name, address, email address, business name for group ticket sales, phone number, birthdate, and other similar identifiers.
  • Financial and Transactional Information: We use payment processors to collect payment and other financial information (e.g., credit or debit card information). We also collect information regarding the products or services you purchased and your purchasing or consuming histories or tendencies.
  • Professional Information: We collect information regarding the company you work for and your title if you represent a business.
  • Preferences: We collect information regarding your preferences (e.g., musicals) to provide you information about shows and events.
  • Sensitive Personal Information: We also collect certain personal information that is considered sensitive under privacy laws. This includes account login information, financial account, debit card, or credit card number, precise and specific geolocation, race, ethnicity, national origin, religious or philosophical beliefs, and limited email engagement data from tracking pixels.
    1. Personal Information We Collect Automatically

We automatically collect certain personal information about your interactions with us or our Services, including:

  • Device and Usage Information: We collect information about how you access our Services, including data about your Internet Protocol (“IP”) address (including country of origin and geographic location), your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address.
  • Information Collected by Cookies and Similar Tracking Technologies: We and others that control collection of personal information use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see Your Choices in Section IV below.
    1. Personal Information We Collect from Other Sources

We may obtain personal information from other sources, such as business partners (e.g., ticketing partners, analytics companies, and venue owners), marketing companies, advertising partners, and technical service providers (e.g., cloud storage providers).

    1. Personal Information We Derive

We may derive personal information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

B.   Purpose and Use of Personal Information

We may use the categories of personal information identified in Collection of Personal Information in Section I.A above for the following purposes:

  • Provide, maintain, and improve our products and Services;
  • Conduct business dealings with our partners, service providers, contractors or processors;
  • Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and notices regarding programming and event changes;
  • Personalize and improve your experience on our Services;
  • Send you technical notices, security alerts, and support and administrative messages;
  • Respond to your comments and questions and provide customer service;
  • Administer and communicate with you about products, services, and events offered by us and others and provide news and information that we think will interest you (see Your Choices in Section IV below for information about how to opt out of these communications at any time);
  • Provide and administer our financial incentive and bona fide loyalty programs;
  • Monitor and analyze trends, usage, and activities in connection with our Services;
  • Marketing and to personalize the advertisements you see on third-party platforms and websites (for more information, see Advertising and Analytics in Section II below);
  • Personalize the advertisements you see when you use our Services based on information provided by our advertising partners;
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
  • Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect our rights and property or those of others;
  • To train AI models to improve and market our products and Services;
  • Debug to identify and repair errors in our Services;
  • Comply with our legal and financial obligations; and
  • Carry out any other purpose described to you at the time the information was collected.

C.   Disclosure of Personal Information

We may disclose your personal information in the following circumstances or as otherwise described in this Privacy Policy. To learn more about the categories of personal and sensitive personal information we may disclose, sell or share and the categories of recipients, please see Summary of Categories of Personal Information Collected and Disclosed in Section VI.A and Selling or Sharing of Personal Information in Section VI.B below, which describes our prior 12 month and going forward personal information disclosure practices. You may view the full list of personal data recipients here. For questions or additional information pertaining to the personal data recipients list, please reach out to [email protected].

  • Our Partners: We may disclose personal information to our partners regarding ticket sales and targeted advertising.
  • Our Service Providers, Contractors and Processors: We may disclose or make available personal information to service providers, contractors and processors who perform services on our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage).
  • Advertising: We partner with advertising companies who may use information from cookies and the tracking tags they place on our websites to provide you with targeted advertisements about goods and services that may be of interest to you based on your use of our websites and to track the effectiveness of ads served to you.
  • Ticketing Partners: Your information may be shared with our ticketing partners in order to fulfill your transaction and send you updates, special offers, and other information via electronic messages. For more information on our ticketing partners’ data collection and use practices, please review their privacy policies.
  • Third Parties With Links From Our Websites: From our websites, you may be able to click on links to third party sites to buy tickets and merchandise and for other purposes. These third party sites may collection information, including personal information. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third party sites.
  • Social Networking Services: Our websites may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our websites, we are doing so merely as an accommodation and, like you, are relying upon those third-party services to operate properly and fairly.
  • Co-Branded Pages: We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any personal information that you provide by signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners’ use of your personal information. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties.
  • Public Forums: Please be aware that when you disclose personal information through the comment feature or message board on our websites, the information may become public and accessible to all or a part of the community accessing our websites, so it is important for you to exercise discretion and appropriate caution when deciding to reveal personal information in these areas. In addition, when you choose to make a posting, certain personal information may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your personal information, or any other information, on our websites.
  • Legal Disclosures: We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. We may also share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect our rights, property, and safety or those of our users, the public, or others.
  • Disclosed to Advisors and Lawyers: We may disclose personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • Disclosed During Change of Ownership: We may disclose personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Among Our Family of Companies: Personal information may be disclosed between and among the Company and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.
  • With Your Consent: We may disclose personal information with your consent or at your direction.
  • Disclosure of Non-Personal Information: We may also use or disclose aggregated or de-identified information that cannot reasonably be used to identify you (“Non-Personal Information”). When doing so, we publicly commit to maintain and use the information in Non-Personal Information form and not attempt to re-identify the information, unless permitted or required by law.

D.   Retention of Personal Information

We store personal information for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, accounting, or other compliance obligations. Specifically, we will maintain personal information collected about you for as long as we have a relationship with you (e.g., you maintain an account with us or our affiliates and family of companies, purchase tickets, subscribe to communications with us, participate in a financial incentive program, conduct business dealings with us, express interest in our products or services, etc.), or have otherwise not opted-out from other communications with us regarding our products and Services, unless we need to retain the personal information for a longer period of time under the law or for accounting purposes. Please note that after our retention period, we may store information in Non-Personal Information form, as noted above.

II.   ADVERTISING AND ANALYTICS

We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity.

We also work with third parties to serve ads to you as part of customized campaigns on third-party social media platforms. As part of these ad campaigns, we or the third-party platforms may convert information about you into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

We comply with the Self-Regulatory Principles for Online Behavioral Advertisings set forth by the Digital Advertising Alliance (“DAA”). You can opt-out of targeted advertising from certain providers at www.aboutads.info and www.youronlinechoices.eu. You can also learn more information about the use of cookies and tracking tags and to know your choices about not having this information used by these companies by visiting the Network Advertising Initiatives consumer website at www.networkadvertising.org.

III.   TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES

We are headquartered in the United States, and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

IV.   YOUR CHOICES

A.   Account Information

You may update and correct certain account information at any time by logging into your account, emailing us at [email protected] or calling (844) 753-7397. If you wish to delete your account, please fill out this form, but note that we may retain certain information as required by law or for our legitimate business purposes.

B.   Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

C.   Communications Preferences

You may opt out of receiving text messages or promotional emails from us by following the instructions in those communications or by filling out this form. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

V.   CHILDREN

This website is not intended for or directed at children under the age of 18. In addition, we do not knowingly collect personal information from children under the age of 18.

VI. DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES

This section contains additional information from residents in the United States regarding our personal information handling practices and data privacy rights.

A.   Summary of Categories of Personal Information Collected and Disclosed

In the preceding 12 months, we have collected the categories of personal information set forth in the table below. For details about the precise data points we collect and the categories of sources of such collection, please see Collection of Personal Information in Section I.A above. We collect personal information for the business and commercial purposes described in Purpose and Use of Personal Information in Section I.B above. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients, which we also describe in greater detail in Disclosure of Personal Information in Section I.C above:

 

Category of Personal Information We Collect Business Purpose for Disclosure and Processing Category of Recipients
Identifiers, such as name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, phone number, birthdate, and other similar identifiers. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above.

 

 

 We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Any personal information described in the California Customer Records Act (Cal. Civ. Code § 1798.80(e)), such as name, address, telephone number, and financial and payment information (e.g., credit or debit card information), We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Characteristics of protected classifications under California or federal law, such as race, color, and religion. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Internet or other electronic network activity information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Geolocation data, such as your address and approximate location based on IP address. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Professional or employment-related information, such as your title and company you work for. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Sensitive personal information or data, such as account login information, financial account, debit card, or credit card number, precise and specific geolocation, race, ethnicity, national origin, religious or philosophical beliefs, and email engagement data from tracking pixels. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, and behavior. We disclose and process this information to provide our Services and other reasons described in greater detail in Sections I.B and I.C above. We may have disclosed this information to service providers, contractors and processors who provide services to us, such as sending postal mail, email, and text messages, conducting sweepstakes, contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments, providing customer support, and for technical or IT services (e.g., cloud storage). We may have also disclosed this information, as described in Section I.C above.

 

B.   Selling or Sharing of Personal Information

Below, we describe the categories of personal information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the personal information and the business or commercial purpose for the sale or sharing. We do not knowingly sell or share the personal information of children under the age of 18, and have not done so in the prior 12 months. A list of the specific names of the third parties to whom we sell or share personal information for targeted advertising can be found here. For questions or additional information pertaining to the personal data recipients list, please reach out to [email protected].

 

Category of Personal Information Sold and Shared Category of Third Party Business or Commercial Purpose for Sale or Sharing
Identifiers, such as name, email address, birthdate, unique personal identifier, online identifier, IP address, or other similar identifiers. This category of personal information may be sold or shared for cross-context behavioral advertising. We may have shared or sold such personal information with affiliates and our family of companies, partners, cookie and other tracker providers and other third parties who use the information to conduct advertising, analytics, and marketing. We may have disclosed this category of personal information for advertising, analytics, and marketing purposes.
Internet or other electronic network activity information, such as network usage, browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement. This category of personal information may be sold or shared for cross-context behavioral advertising. We may have shared or sold such personal information with affiliates and our family of companies, partners, cookie and other tracker providers and other third parties who use the information to conduct advertising, analytics, and marketing. We may have disclosed this category of personal information for advertising, analytics, and marketing purposes.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories, tendencies, or preferences. This category of personal information may be sold or shared for cross-context behavioral advertising. We may have shared or sold such personal information with affiliates and our family of companies, partners, cookie and other tracker providers and other third parties who use the information to conduct advertising, analytics, and marketing. We may have disclosed this category of personal information for advertising, analytics, and marketing purposes.
Inferences drawn from any of the information identified herein, such as preferences derived from marketing interactions. This category of personal information may be sold or shared for cross-context behavioral advertising. We may have shared or sold such personal information with affiliates and our family of companies, partners, cookie and other tracker providers and other third parties who use the information to conduct advertising, analytics, and marketing. We may have disclosed this category of personal information for advertising, analytics, and marketing purposes.

 

C.   Opt-Out Preference Signals and “Do Not Track” Requests

  1. We Honor Opt-Out Preference Signals

We honor opt-out preference signals. An opt-out preference signal is a signal that is sent by a platform, technology or mechanism on your behalf that communicates your choice to opt-out of the sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org, or by exploring other developing technologies and services that offer this tool.

We treat opt-out preference signals as valid requests to opt-out of the sale or sharing of your personal information under privacy laws. Ordinarily, your opt-out preference signal is sufficient for us to honor your request, but in some instances we may request additional information to help facilitate your request for offline sales or sharing. We will not use, disclose or retain this additional information for any purpose other than to facilitate the request. If you communicate an opt-out preference signal, we will also display on our website whether we have processed your request by stating “Opt-Out Request Honored.”

  1. “Do Not Track” Requests

Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the websites you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the do not track signal, we currently do not respond to the browser do not track signals. However, as noted above, we do honor opt-out preference signals.

D.   Sensitive Personal Information

As noted above, we collect personal information that is considered sensitive under privacy laws. This includes account login information, financial account, debit card, or credit card number, precise and specific geolocation, race, ethnicity, national origin, religious or philosophical beliefs, and email engagement data from tracking pixels. Where required by law, we will obtain your consent before processing your sensitive personal information. We will also only use your sensitive personal information for limited purposes, such as to provide the goods or services you requested; prevent, detect, and investigate security incidents; resist malicious, deceptive, fraudulent, or illegal actions and prosecute those responsible; verify or maintain the quality or safety of a product, service or device; and ensure physical safety of natural persons (“Permitted Purposes”). Because we use your sensitive personal information for Permitted Purposes, we do not currently offer a right to limit use and disclosure of sensitive personal information. If you have any questions about our handling of sensitive personal information or to withdraw your consent, please contact us at [email protected].

E.   Your Privacy Rights

Data privacy laws may afford consumers residing in the United States certain rights with respect to their personal information, subject to certain exceptions. If you reside in the United States, this section applies to you. Subject to certain limitations you may have the following rights in the United States:

  • (1) Right to Delete. You have the right to request us to delete the personal information we have collected about you.
  • (2) Right to Correct. You have the right to request us to correct inaccurate personal information we maintain about you.
  • (3) Right to Confirm Processing, Know and Access. You have the right to confirm whether we are processing your personal information and know and access the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of personal information and service providers, contractors and third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you.
  • (4) Right to Data Portability. You have the right to receive the information under right (3) in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal information to a person without impediment or hindrance.
  • (5) List of Specific Third Parties: You have the right to receive a list of specific third parties to which we have disclosed or sold your personal information, if we maintain that information in a format specific to you. If we do not maintain that information specific to you, we will provide a list of specific third parties to whom we have disclosed or sold any consumers’ personal information.
  • (6) Rights Related to Automated Decisionmaking Technology (“ADMT”) and Profiling. Data privacy laws may provide various rights, including opting-out, contesting and accessing information, related to the use of ADMT and processing of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. However, please note that we will not use such ADMT and profiling to make decisions that produce legal or similarly significant effects, such as decisions that result in the provision or denial of financial or lending services, housing, insurance, education enrollment or opportunities, criminal justice, employment or independent contracting opportunities or compensation, health care services, or access to essential goods or services or basic necessities As such, these rights are not offered.
  • (7) Rights Related to Sharing for Targeted Advertising or Sale. You have the right to opt out of the sharing of your personal information for targeted advertising or the sale of your personal information.
  • (8) Rights Related to Sensitive Personal Information or Data. Data privacy laws may provide additional protection for sensitive personal information or data. Please see Sensitive Personal Information in Section VI.D above for more information.
  • (9) Right to No Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; and (e) retaliating against you for exercising your privacy rights.
  • (10) Right to Appeal. If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for denying your request and provide you instructions on how to appeal the decision.

F.   Instructions on How to Exercise Your Privacy Rights

You may exercise your privacy rights and withdraw consent (to the extent we are processing your personal information based on consent) by calling our toll-free phone number at (844) 753-7397, emailing us at [email protected], or by completing our web form here. You may also opt-out of the sale of your personal information or sharing of your personal information for targeted advertising by clicking here. In some instances, we will need to verify your identity before honoring your privacy right request. We will not verify your identity if a privacy law does not permit verification, such as for a right to opt out of sale or sharing. If we verify your identity, we will ask you to provide personal information related to your recent interactions with us. We will honor your privacy rights request within 45 calendar days of receipt, unless we request an extension as permitted by data privacy laws. However, we will honor opt-out of sale and sharing within 15 business days.

G.   Appealing a Denial of a Privacy Right Request

You may appeal a denial of your privacy right requests by calling us at our toll-free phone number (844) 753-7397, emailing us at [email protected]. Within 45 days of receipt of an appeal, we will inform you in writing of any action taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, you may submit a complaint to the Attorney General of your state.

H.   Authorized Agents

If permitted or required by applicable law, you may exercise your privacy rights through an authorized agent (which may include a guardian or conservator). If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us at [email protected].

I.   Shine the Light Disclosure for California Residents

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at [email protected].

J.   Notice of Financial Incentive and Bona Fide Loyalty Programs

We provide perks like free or discounted tickets, exclusive events and amenities, unique collectibles, and other perks for customers who participate in our financial incentive and bona fide loyalty programs, including Audience Rewards, President’s Club, season ticket subscriptions, theater memberships, our theaters’ Lotteries, and exclusive access through brands. Other programs may be listed in the program offerings. Through these offerings, consumers may provide us personal information, such as name, email address, and zip code, when they opt-in. There is no obligation to opt-in and consumers may opt-out at any time. We may disclose the personal information we collect in connection with our programs, including Lottery entries, with event organizers and the third-party mobile application providers, if applicable. The details of each program are available on the theater’s website or otherwise contained in the offerings.

We offer these programs for marketing and advertising purposes, to learn more about our customers, to enhance and improve our services and for other reasons that may be disclosed in the program offerings. We invest in our marketing and brands, in part, so we can provide programs to our customers. Consumer data is valuable to our business only when it is combined with a sufficient number of other consumer data and after it is enhanced by our efforts described below. The value to our business of any individual consumer’s personal information is dependent on a number of factors, including, for example, whether and to what extent you take advantage of any offerings, whether and to what extent you opt out of any offerings, and whether we are able to enhance the data through our efforts. We use a good-faith and reasonably reliable method of calculating the value of consumer’s data.

You can opt-in to, or opt-out of, our programs at any time through the same means they are offered, or by contacting us at [email protected]. If you request for us to delete your personal information, we will not be able to offer the programs because we won’t have your basic name and contact information for purposes of contacting you or administering the program.

VII.   DISCLOSURES FOR INDIVIDUALS IN EUROPE

To the extent the General Data Protection Regulation (“GDPR”) applies, and you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal information (this is called “personal data” under the privacy laws of these countries and regions), and this section applies to you. This section supplementals and is in addition to the above Privacy Policy.

We are located in the US and may process your personal data in the US. Where your personal data is processed outside of the UK, EEA or Switzerland (as applicable) we will ensure appropriate protections are in place. Please contact us using the details below if you would like further information about this.

A.   Legal Basis for Processing

We will only process your personal data when the law allows us to do so. When we process your personal information, we will do so in reliance on the following lawful bases:

  • To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested). This includes our processing of your Contact Information, Sensitive Personal Information, Professional Information, and Financial and Transactional Information.
  • When we have a legitimate interest in processing your personal information to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you). This includes our processing of your Contact Information, Sensitive Personal Information, Professional Information, Device and Usage Information, and Financial and Transactional Information
  • To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications). This includes our processing of your Preference Information and your Financial and Transactional Information. When we have your consent to do so (e.g., when you opt in to receive marketing communications from us we may use your Contact Information and/or Information Collected by Cookies and Similar Tracking Technologies). When consent is the legal basis for our processing your personal information, you may withdraw such consent at any time, which you may do by emailing [email protected].

B.   Data Subject Requests

Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may do by emailing [email protected] or by completing our web form here.

C.   Automated Decision making

We do not currently process your personal data using automated decision making or profiling, which produces legal or similarly significant effects on you.

D.   Questions or Complaints 

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

VIII.   CONTACT US

If you have any questions about this Privacy Policy, please contact us [email protected].